Introduction In modern fast-paced business world, maintaining an edge of the rivals is crucial. Competitive analysis has always been a key approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, analyze, and utilize data about their

Introduction Social media marketing is evolving significantly in the last few years, driven by changes in technology, user behavior, and business needs. A major transformation in the marketing landscape has been the rise of AI technologies. AI’s potential to revolutionize social media marketing is capturing the attention of businesses and markete